Blog
Field-tested thinking on sitemaps, feeds, vendor integrations, and the formats that quietly run the web.
A measured look at XML in the wild: where endpoints cluster, what their variety implies for parsers, and why format detection cannot stop at .xml.
Read the postSitemaps break quietly. Here is a practical checklist for catching dropped URLs, stale lastmod, and size-limit problems before they cost you rankings.
Read the postPartner payloads change without warning. Here is how to detect contract drift — renamed fields, new namespaces, dropped attributes — before it breaks orders.
Read the postJSON won the API era, but XML still runs sitemaps, RSS, SOAP, and countless B2B feeds. A pragmatic look at where each format fits.
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